Social Media 101
It's 2018. By now you should know how important social media is for your business. No matter what level you're at, this workshop will help you define your social media strategy and teach you how to create and post content more effectively and effeciently.
WHAT YOU'LL LEARN
How to CREATE A WINNING STRATEGY
Failing to plan is planning to fail. One of the first steps to any social media strategy is developing an effective plan. I'll teach you how to develop your brand, value prop, message, and more.
GET TO KNOW YOUR FOLLOWERS
All of the 4 keys are important, but knowing your audience is crucial. You can have a great plan, create great content, and engage consistently, but if you don't establish WHO your message is for, it will fall on deaf ears.
HOW TO MAKE CONTENT FAST
Everyone thinks that in order to create great content you need fancy equipment, be tech-y, or super creative...None of which are true. I am going to show you how to create quality content using apps on your phone and computer that don't require much time or creative genius.
COMMUNICATION IS KEY
Marketing on social media is about relationships. In order to create that relationship you have to build trust. Engaging with your audience is the number one way to do this. I will show you how to communicate properly within your community and develop lasting relationships.
SATURDAY, JANUARY 27TH
8:00-8:30AM - CHECK IN
8:30-9:00 - welcome
9:00 - Establishing your True North
9:30 - Creating your perfect brand
10:00 - HOW TO ACTUALLY BRING VALUE
10:30 - Q&A BREAK
10:45 - CREATING YOUR AVATAR
11:15 - UNDERSTANDING ANALYTICS
11:45 - THEIR PROBLEM=YOUR SOLUTION
12:00 - LUNCH (PROVIDED)
1:00 - THE PLATFORMS (FACEBOOK, INSTAGRAM, TWITTER, ETC)
1:45 - HOW TO MAKE A PRO PHOTO
2:30 - HOW TO MAKE A PRO VIDEO
3:00 - HOW TO MAKE A PRO PODCAST
3:30 - CONTENT STRATEGY AND SCHEDULING
4:00 - BECOME PART OF THE COMMUNITY
4:30 - PATIENCE IS THE GAME
5:00 - GOODBYE
DON'T WORRY..THERE WILL BE COFFEE
SOCIAL MEDIA 101
January 27th, 2018
Fairfield inn and suites uptown charlotte
201 S McDowell St
CHARLOTTE, NC 28204
Every business not only gets everything listed below, but also a professional photo shoot session!
Use the photo content however you want and we will come to wherever you want the shoot to take place!